Better Marketing for a Better World (BMBW) Forum
Watch Dr. Mead present findings of a recent paper, "Popping the Positive Illusion of Financial Responsibility Can Increase Personal...
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News & Updates
Jul 19, 2021
Nova Marketing With Purpose Colloquium
Watch Dr. Mead present findings from her work on how the pursuit of meaning affects consumer choices at the Marketing with purpose...
Jul 19, 2021
Radio NZ interview: People are not as financially responsible as they think
Listen to Dr. Daniel Gregg's interview with Radio NewZealand, discussing findings from a recent paper with Dr. Mead. See this link for...
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